RūMU Beauty was born in Barcelona, created by Egon Crivillers and Gerard Solé.
Not as a business idea, but as a personal need: to speak about beauty without having to filter or reshape it.
We are a genderless skincare brand, but more importantly, a brand centered on real skin. Skin that changes, reacts, and doesn't always fit into simplified categories.
"RūMU" means «room» in Japanese. Because skin is the space we live in every day.
What we
do
We formulate without added water, prioritizing active ingredients that genuinely contribute to the skin. No fillers. No unnecessary steps. No inflated promises.
We believe in simple routines designed to repair, balance, and support the skin—not to correct it. Because skin doesn't need to be perfect to deserve care.
Our approach combines clinical precision with aesthetic sensitivity. Fewer products, more intention.
What we
question
The beauty industry has long been built on rigid categories: gender, age, perfection. But skin doesn't work that way.
We don't formulate for men or women. We formulate for real skin conditions: sensitivity, dehydration, imbalance. Gender segmentation often belongs more to marketing than to dermatology.
RūMU Beauty removes unnecessary labels and focus on what actually matters.
How we
understand care
Caring for skin is not about correcting it. It's about supporting it. Understanding that aging is not a flaw. Texture is normal. Every skin has its own rhythm.
Our communication is clear, direct, and honest. We explain what each product does and what it cannot do. Because transparency is not a strategy. It's a practice.
Beyond product
RūMU is not just skincare. It's a way of relating to the body with calm, knowledge, and freedom. A project rooted in queer experience, but not defined by labels, rather by creating a space everyone can inhabit their skin without rules.
We're not here to appeal to everyone. We're here to be useful to those who never felt represented in beauty.