RūMU Beauty

Sea buckthorn is a deciduous shrub that grows orange-yellow berries. They are edible and have interesting antimicrobial and antiviral properties… as well as providing a natural protective barrier against UV rays. They are also rich in omega-7, which supports hydration, elasticity, and skin softness.

A postbiotic is a byproduct of the fermentation process of probiotic bacteria. For skincare use, it goes through a “lysate” process to remove any bacteria from the postbiotic. It has strong anti-aging benefits because it supports both cell cohesion and skin renewal (helping shed dead cells effectively).

Jojoba oil is a highly complete ingredient. It is about 80% fatty acids and ceramides. That means it helps balance the skin’s acidity and regulate the sebaceous glands (overactive glands make skin oily and can trigger breakouts). At the same time, it helps the skin retain moisture without “blocking” its ability to breathe. The fatty acids and oil also contribute to skin that feels more elastic, flexible, soft, and balanced.

Chia seeds are considered a superfood for their high nutrient content: fiber, antioxidants, calcium, protein, and plant-based omega-3. They are also rich in carbohydrates that can absorb water, creating a protective barrier for the skin and making it harder to lose water — and therefore hydration.

Rich in antioxidants, it supports cell rejuvenation and repair (helping delay skin aging) and has anti-inflammatory properties. Together, these benefits improve skin softness and help fight bacteria — ideal for sensitive or acne-prone skin.

CBD is an active compound naturally present in cannabis, without psychoactive properties. It has many medicinal benefits and is increasingly used in skincare for its calming effects: it helps regulate sebum production (anti-acne), supports cell renewal, and hydrates.

This Mediterranean classic is rich in oleic acid and vitamin E, which help regenerate the skin. It also helps maintain the skin’s hydration balance, leaving it soft and silky, and offers protection against UV radiation.

Almond oil is known for its high oleic acid content, which makes it deeply calming and hydrating. It also has epithelializing properties, meaning it helps rejuvenate and regenerate skin after wounds or cuts. This is especially valuable when exfoliating cracked, dry lips: while the exfoliating agents lift away flakes, this oil helps heal and build a new layer of skin.

These seeds are small grains that give the scrub a physical exfoliating effect. They are also plastic-free. Because they are granular, they are moderately abrasive on the skin, helping remove dead skin cells.